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As companies scale, their workflows often become the bottleneck to further growth. Greg Kutzin—a New Jersey-based freelance Business Analyst—helps teams navigate this challenge with practical, data-driven solutions. Since 2022, Greg has worked with fast-growing businesses to streamline processes, improve efficiency, and remove friction from everyday operations.
When a business starts to grow, new clients, products, or team members inevitably increase complexity. What once worked smoothly in a five-person team may now feel clunky or outdated in a 20-person setup.
“Growth is exciting—but it quickly reveals the cracks in your operations,” says Greg Kutzin. “You can’t scale chaos. You need structure, clarity, and workflows that can grow with you.”
That’s where workflow optimisation becomes a strategic advantage, not just a nice-to-have.
Greg’s workflow optimisation method follows a simple but powerful 3-step model: Diagnose, Design, and Deploy.
Greg begins each engagement by mapping out current processes and listening to team frustrations. Whether it’s a sales handoff that’s constantly delayed or a reporting system riddled with errors, he identifies:
“I spend time with real users—people doing the work,” Greg explains. “Their input is essential to finding where the system is broken or bloated.”
He also pulls relevant performance data, such as ticket resolution times, task durations, and missed deadlines, using tools like Excel, SQL, and JIRA to quantify the issues.
Once the pain points are clear, Greg collaborates with teams to build optimised, scalable workflows. These might include:
“I focus on workflows that save time, reduce error, and give people more mental space to focus on meaningful work,” he says.
The goal is not to overhaul everything at once—but to identify quick wins and build momentum with smart improvements.
The final step? Putting it all into action—without disrupting productivity. Greg rolls out changes in stages, providing documentation, training, and real-time feedback loops.
He often creates step-by-step SOPs, automated dashboards, and checklists to help teams adopt new processes without stress.
“Implementation isn’t about dumping a system and walking away. It’s about empowering teams to make it part of their daily rhythm,” Greg shares.
Greg recently worked with a mid-sized digital agency where project handoffs between sales and delivery teams were messy and unstructured. Tasks were duplicated, deadlines were missed, and client onboarding was inconsistent.
By analysing the workflow and speaking with both departments, Greg created a unified intake system in JIRA, automated alerts for task transitions, and built a shared knowledge base in Confluence.
The result? A 35% reduction in onboarding delays and a 20% improvement in client satisfaction within two months.
Greg believes that optimised workflows do more than improve efficiency—they improve team morale.
“When your workflow is chaotic, your people feel stressed. When it’s smooth, they feel empowered. That’s the real value,” he says.
By eliminating bottlenecks and clarifying roles, teams communicate better, execute faster, and focus more on delivering value.
For growing teams, workflow isn’t just about speed—it’s about sustainability. Greg Kutzin’s structured, human-first approach ensures that companies can grow without losing their edge.
Whether your team is scaling up, adapting to hybrid work, or managing more complexity, Greg provides the clarity, tools, and support to turn operational friction into forward motion.
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