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In today’s fast-paced business environment, data is everywhere, but meaningful action often lags. Greg Kutzin, a New Jersey-based freelance Business Analyst, bridges that gap. Since 2022, he’s helped organisations go beyond surface-level metrics to make smarter, faster decisions using clear insights rooted in data.
Many businesses today collect vast amounts of information—sales reports, user behaviour, financial metrics, and more. But without proper analysis and communication, that data becomes noise.
“You can have dashboards and charts for everything, but if no one knows what to do next, it’s a wasted effort,” says Greg Kutzin.
That’s why his work as a Business Analyst focuses not just on uncovering insights, but guiding clients from interpretation to action.
Greg Kutzin’s process begins with one crucial step: asking the right questions.
Before diving into SQL queries or Python scripts, he works closely with stakeholders to understand the business model, pain points, and goals. Whether the client is trying to reduce churn, improve supply chain efficiency, or optimise marketing spend, Greg starts with context.
“I don’t just ask what data they want—I ask what decisions they’re trying to make. That leads to much more focused and useful insights,” he explains.
Once the problem is clear, Greg builds custom analytics frameworks that pull from relevant data sources. He typically works with tools like:
This structured approach ensures that data analysis is not only technically sound but also aligned with business priorities.
Greg adds, “Analytics should always answer a real question, not just show a pretty graph.”
Here’s where Greg’s work stands out—he doesn’t stop at analysis. He distils findings into clear, practical next steps tailored to each team.
For example, while working with a service-based company struggling with low client retention, Greg uncovered a timing issue with their onboarding process. Using data pulled via SQL and modelled in Python, he showed that clients were most likely to disengage within the first two weeks.
His recommendation? Shift client communications earlier, automate a welcome sequence, and track engagement touchpoints more closely. Within a month of implementing the changes, the company saw a 12% lift in retention.
Greg believes that insights are only valuable if they’re understood, and that requires communication.
“A good analyst isn’t just a number cruncher. You have to be a translator, too. It’s about making sure non-technical teams can grasp the meaning and feel confident taking action.”
That’s why he puts effort into clear reports, structured presentations, and real-time collaboration with decision-makers. He ensures every stakeholder walks away with clarity, not confusion.
While quick fixes are valuable, Greg focuses on building systems and habits that drive sustained impact. He often delivers reusable code, automated dashboards, and documentation that enable his clients to operate independently going forward.
“The goal is to leave the client stronger than I found them—not just with answers, but with tools.”
From first meeting to final recommendation, Greg Kutzin’s approach to business analytics is built around clarity, precision, and action. He doesn’t just deliver data—he delivers direction.
For businesses that feel overwhelmed by information and underwhelmed by impact, Greg offers a path forward: from insight to action, and from confusion to clarity.
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